“A smart magazine for women”, Riposte is one of our favourite new titles. And, it’s clear the rest of the world thinks so too, since issue 1 is now sold out at the source (although we still have a few rare copies left, #nopressure). We spoke to editor/founder Danielle Pender on how it all started, and asked her for an insider look at her favourite spots in London, to see where some of the Riposte magic happens.
What inspired you to launch Riposte?
I saw a cover of Intelligent Life and they’d chosen an unphotoshopped image of Cate Blanchett as their cover. She had very little, if any, makeup; she looked her age but she still looked beautiful. I totally loved it, as you never see women of her stature looking like that. It was really refreshing.
Which editors continue to inspire you as you navigate future issues?
Tyler Brule is the boss. His business vision, and constant eye on what is new and innovative, is something I find very inspiring. I think what he has built up with Monocle is brilliant. I also love the fact that he’s still so involved in the day-to-day running of the company, and hosts some of the radio shows because of his love of the subject matter.
What do you hope Riposte adds to the newsstand?
I hope Riposte brings a new way of talking about and profiling women. It doesn’t have to be about how they look, who they’re sleeping with or what they’re wearing.
What were some other working titles before you decided on Riposte?
I’m really too embarrassed to tell you that! They were all really, really terrible!
Who are some of your dream interview subjects for future issues of Riposte?
I have so many. I’d love to feature Bridget Riley, FKA Twigs, Angelica Houston, PJ Harvey, Bjork, the list goes on. It’s quite difficult to get through to their PR people, there’s often a machine you have to get through and we’re just too small. We’ll keep trying though …